3/16/2024 0 Comments Truck hero company![]() ![]() “It will be business as usual with our professional partners who will continue to engage with our Truck Hero sales team to support the growing demand we will create for the brands we manufacture and sell.” “We remain committed to growing all channels of our business, and will fuel our future growth by inspiring millions of truck owners to transform their trucks, Jeeps, and off-road vehicles with the industry-leading brands we design, manufacture, and sell. “We’ve identified that the best way to reach and teach truck owners about our products and the benefits they provide is through a unified omni-channel approach in alignment with our valued wholesale and OEM partners,” says Ryan Herman, executive vice president of sales at RealTruck. ![]() ![]() The national event incentivized truck enthusiasts to venture into the wilderness on National Get Outdoors Day. RealTruck started the rebrand with its “In The Real’” campaign, which launched last month with a series of TV commercials and “Off-The-Grid Coin” contest. This important and exciting milestone supports our long-term growth strategy, ongoing commitment to product innovation, and alignment with the way consumers now learn about and purchase their truck, Jeep, and off-road accessories.” “Our journey and success continue today as RealTruck. “Over the years, we grew Truck Hero into one of the most respected names in the aftermarket industry with more than 5,000 employees and 35 locations across North America. “When we started the company nearly 20 years ago, we were a small manufacturer of truck bed covers with approximately 180 employees,” says Bill Reminder, founder and CEO of RealTruck. ![]()
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